

76
UNIVERSITY OF JOHANNESBURG
PROGRAMME
Qualification Code
Minimum APS
English
CAREER
CAMPUS
EXTENDED DEGREE PROGRAMMES
Bachelor of Arts (4 years)
BA with specialisation
in DEVELOPMENT
STUDIES
B7EX2Q
24-26
or
27
5 (60%+)
or
4 (50%+)
Social development and/or social changes
practitioner; researchers of social change;
activists who struggle and campaign for a
different world and system; foreign service,
enterprise and organisational development
APK
BA with specialisation
in LINGUISTICS
B7EX3Q
24-26
or
27
5 (60%+)
or
4 (50%+)
Education – teaching of English to
speakers of other languages; training;
research and administration; business
communication in the public sector; market
research; Interpreting and translating; and
academic career
APK
BA with specialisation
in LINGUISTICS AND
LANGUAGE PRACTICE
B7EX4Q
24-26
or
27
5 (60%+)
or
4 (50%+)
Language practitioner (translator, text editor,
interpreter), language planner, languagemanager,
lexicographer, terminologist, copy writer,
journalist, subtitler, plain language specialist
APK
BA with specialisation
in STRATEGIC
COMMUNICATION
B7EX5Q
24-26
or
27
5 (60%+)
or
4 (50%+)
Brand managers, social media strategists,
digital data analysts, online advertising
planners, digital marketing managers,
advertising and public relations specialists,
media planners, development officers,
communication officers, communication and
reputation managers, stakeholder managers,
corporate social responsibility specialists,
media relations managers, company
spokespersons to name a few
APK
Note: In addition, interviews will be conducted with individual applicants.
Note: The APS score in English, determines the range of the overall APS score.
DIPLOMA PROGRAMME
Diploma (3 years)
PUBLIC RELATIONS AND
COMMUNICATION
D7002Q
24
4
(50%+)
A PR Practitioner is involved with an
organisation’s communication strategy
APB
Note: In addition, interviews will be conducted with individual applicants.
EXTENDED DIPLOMA PROGRAMME
Extended Diploma (4 years)
PUBLIC RELATIONS AND
COMMUNICATION
D7EX2Q
21
3
(40%+)
A PR Practitioner is involved with an
organisation’s communication strategy
DFC
1
st
year
APB
2
nd
–
4
th
year