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76

UNIVERSITY OF JOHANNESBURG

PROGRAMME

Qualification Code

Minimum APS

English

CAREER

CAMPUS

EXTENDED DEGREE PROGRAMMES

Bachelor of Arts (4 years)

BA with specialisation

in DEVELOPMENT

STUDIES

B7EX2Q

24-26

or

27

5 (60%+)

or

4 (50%+)

Social development and/or social changes

practitioner; researchers of social change;

activists who struggle and campaign for a

different world and system; foreign service,

enterprise and organisational development

APK

BA with specialisation

in LINGUISTICS

B7EX3Q

24-26

or

27

5 (60%+)

or

4 (50%+)

Education – teaching of English to

speakers of other languages; training;

research and administration; business

communication in the public sector; market

research; Interpreting and translating; and

academic career

APK

BA with specialisation

in LINGUISTICS AND

LANGUAGE PRACTICE

B7EX4Q

24-26

or

27

5 (60%+)

or

4 (50%+)

Language practitioner (translator, text editor,

interpreter), language planner, languagemanager,

lexicographer, terminologist, copy writer,

journalist, subtitler, plain language specialist

APK

BA with specialisation

in STRATEGIC

COMMUNICATION

B7EX5Q

24-26

or

27

5 (60%+)

or

4 (50%+)

Brand managers, social media strategists,

digital data analysts, online advertising

planners, digital marketing managers,

advertising and public relations specialists,

media planners, development officers,

communication officers, communication and

reputation managers, stakeholder managers,

corporate social responsibility specialists,

media relations managers, company

spokespersons to name a few

APK

Note: In addition, interviews will be conducted with individual applicants.

Note: The APS score in English, determines the range of the overall APS score.

DIPLOMA PROGRAMME

Diploma (3 years)

PUBLIC RELATIONS AND

COMMUNICATION

D7002Q

24

4

(50%+)

A PR Practitioner is involved with an

organisation’s communication strategy

APB

Note: In addition, interviews will be conducted with individual applicants.

EXTENDED DIPLOMA PROGRAMME

Extended Diploma (4 years)

PUBLIC RELATIONS AND

COMMUNICATION

D7EX2Q

21

3

(40%+)

A PR Practitioner is involved with an

organisation’s communication strategy

DFC

1

st

year

APB

2

nd

4

th

year